Sparks online dating sites

’ (I personally rejected two people making use of that quotation in one half hour ‘browsing’ session.) Love is now a capitalist enterprise, and Tinder is the Tesco of the dating mall: cheap; convenient; predictable produce.

Go on a Tinder date and chances are you’ll get what I got: one free drink and an evening with a man called Aristoteles who spoke in hipster-cliche speak as if he was a living dating profile (‘What brought you to London? ’ ‘I work’) before attempting to kiss me as I stood unamusedly in a pile of abandoned Mc Donald’s fries on Essex Road.

Reading likes and dislikes, movie tastes and music tastes, is time-consuming. The GPS on your phone links you up with the users nearest to your location, and you click ‘Yes’ or ‘No’ in response to whether you like or dislike what you see. An inbox opens, and you’re allowed to message each other, potentially to set up a date or even, if you’re feeling edgy, a one-night intimate encounter.

Often compared to gay hook-up app Grindr (because of its combined subject matter and GPS capabilities), Tinder carries the illusion of being a little bit safer because of the Facebook connection and a little bit more respectable because of the fact that both parties have to agree to contact. You can scroll through hundreds of faces as you procrastinate on your morning commute, or during a tedious lunch hour al desko.

Something feels vaguely dystopian about its business model: created because of the underpaid and overworked alone-in-a-crowd masses; successful because it operates through the smartphone, itself an instrument of isolation; endlessly profitable because it’s tailored to a conglomerate’s vision of savvy urban twentysomethings who bid on boyfriends and collect girlfriends convenient to their lifestyle.

And it’s an undeniable social media accomplishment, when you ignore the fact that it lacks any great degree of technical innovation or creativity.If you’re a busy person – probably a 25 year old on an intern’s ‘expenses only’ wage - typing your fingers to the bone in the City every night, investing time in navigating an even slightly complicated website is too much.If you don’t want your passing employer to see tangible proof of your loneliness over your shoulder, you’ll also have to wait until you’re home at antisocial hours after a gruelling day. And this is exactly the idea behind Tinder, an app which works by connecting with your Facebook and displaying four (carefully chosen) photographs of you to potential suitors within a few miles’ radius.Instead, it just looks like a big, i Phone-shaped marketing device tailored to a sad and uniquely (dis)connected generation.We're here to help make your dating experience as successful as possible. Give us a call at 1-888-854-3803 or use the form below to send us an email.

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